People scroll fast. On Facebook and Instagram your ad has about 3 seconds to earn the next 30. After eight years of editing ads for Australian brands, these are the three things I fix first.
1. Lead with the hook, not the logo
Your logo, a slow intro or “Hi, my name is…” wastes the only seconds that matter. Open on the boldest line in the video: a number, a problem, or a question your customer is already asking.
2. Captions that are easy to read on a phone
Most people watch with the sound off. Big, short captions (2 to 4 words at a time) with the key word highlighted keep people reading, and reading means watching.
3. Something changes every few seconds
A cut, a zoom, a graphic or a B-roll shot every 2 to 4 seconds keeps the eye busy. It doesn’t need to be flashy. It needs to keep moving.
Want to see what this looks like with your own footage? Claim a free 30-second sample edit. I’ll have it back to you within 48 hours.